How to Connect Google Analytics to Your WordPress Site

Google Analytics lets you see who’s visiting your website, where they’re coming from, and what they do once they arrive. Connecting it to your WordPress site is straightforward.

Step 1: Create a Google Analytics 4 Property #

1. Go to analytics.google.com and sign in with your Google account.
2. If you don’t already have an account, click Start Measuring and follow the setup prompts.
3. Choose Google Analytics 4 (GA4) when prompted to create a property.
4. Enter your website’s basic details and continue through the setup wizard, selecting “Web” as your platform and entering your website URL.

Step 2: Get Your Measurement ID #

1. Once your GA4 property is created, go to Admin (the gear icon in the bottom-left).
2. Under the Property column, click Data Streams.
3. Click on your web data stream.
4. Copy the Measurement ID that looks like “G-XXXXXXXXXX.”

Step 3: Connect It to WordPress #

Option A: Use Site Kit by Google (Recommended) Site Kit by Google comes pre-installed on Apex Managed Hosting sites.

1. Log into your WordPress dashboard and look for Site Kit in the left-hand menu.
2. Click it, then click Connect Google Analytics.
3. Sign in with the same Google account used to create your GA4 property and grant permissions.
4. Site Kit will automatically detect and link your existing GA4 property.

Option B: Manually Add the Tracking Code

1. Install and activate the “Insert Headers and Footers” plugin.
2. Go to the plugin’s settings and paste your GA4 tracking snippet into the header section.
3. Save your changes.

Step 4: Verify It’s Tracking #

1. Go back to Google Analytics and click Reports in the left-hand menu.
2. Click Realtime.
3. In a separate browser tab, visit your live website.
4. Within a minute or two, you should see your own visit appear as an active user.

If nothing shows up, double-check the Measurement ID matches and clear your site’s cache from Your Apex Managed Panel.

Need Help? #

If you need further assistance, contact our support team at [email protected] or start a live chat from any page on apexmanagedhosting.com.